As a Writer II at Red Ventures, I craft compelling content that drives site conversion and informs consumer decisions in the home vertical. My approach to content strategy involves optimizing content for emerging AI search, including getting our content into AIO and LLM search results. As the search landscape continues to evolve, my work keeps our content sharp by leveraging the latest SEO insights, search trends, and AI-driven content strategies.

Outside of my role at Red Ventures, I write about small businesses with the Phinney Neighborhood Association, a local Seattle nonprofit. These stories live at the intersection of community and thoughtful entrepreneurship to showcase the places that enrich our lives. By interviewing business owners, I get a glimpse into the everyday realities of running a businesses and the ecosystems that surround our favorite shops.